"Sweetheart Land" was a long time in the making. Gurvitz who spent most of the 1980's and 90's writing and producing hit songs for such artists as Jody Watley, Five Star, Staci Q, Kim Wilde, Melba Moore, Jermaine Jackson, The Fat Boys, JellyBean, and Stacy Lattisaw among many others. When it comes to writing and producing hits Gurvitz knows what he's doing, after all he's made a career out of it. He has many gold and platinum awards, countless Billboard albums in both the US and the UK. In fact, all of the songs on "Sweetheart Land" have that radio friendly contemporary sound, and would easily make the blueprint for instant hits for any artist. While many artists from Paul Gurvitz's generation tread the same ground, he has consistently kept things new for himself and his audience. Gurvitz's new album "Sweetheart Land" will surprise many fans. Although, not as loud and overproduced as his work from the past, Gurvitz has found a balance somewhere between warm Americana roots rock and driving power pop with a mellow flavor, perfectly tailored for his soulful vocals and guitar playing