Let's get this out of the way: Lovelessness is in no way a tribute to My Bloody Valentine's Loveless. In some ways the cover art of the Vancouver metal group Bison B.C.'s fourth album does bring to mind the deep coloring and dreamy haziness of Loveless, but even that's a stretch: Unlike MBV's hazy pinks, these raw, bloody reds signal an obvious metal direction. Instead, Lovelessness is a muscular and expansive piece of stoner metal that seeks to challenge the laid-back, sluggish nature of the term. Like High on Fire, with whom Bison B.C. toured in 2010, and who have also fought to shake from the shackles of being dubbed "stoner metal," they're best seen as an exceptional metal group, no additional tags required.
Glancing at some of the tracks' extended running times, one might assume Bison B.C. are a vintage 70s throwback intent on jamming endlessly. But the only song that drifts into the blacklight badlands is "Blood Music", the longest and shaggiest of the tracks at just under 11 minutes: It begins with a Kyuss-style doom swing, then heads into more Hawkwindian territory.